Children possess the greatest learning potential of their lives during their early years throughout preschool and kindergarten. In this period, the brain grows quickly and extensively. Awakening the natural genius of their child is priceless for parents. Throughout the globe, both parents and governments make above-average investments in this sector.
Playvolution provides a product proposition that uncovers the learning potential of children.
From birth the brain grows at a rate of one milligram per minute
Source: The Brain Book by Peter Russell
Playvolution is an EdTech company operating in the early education space. The company's focus is on creating a 'phygital' product experience:
a combination of physical and digital content. This type of product combination caters to the needs of children in the age group 2-6 years. Children in this age range do not only have the innate ability to learn effortlessly but also the need to develop hands-on skills.
Playvolution owns the IP to a children's program named Ben & Bella. These two lovable cartoon characters initially teach the English language, and soon other topics, to their young audience through an augmented reality technology. This tech-approach helps children see and hear a word simultaneously, making them easily and naturally recognise the meaning of the words.
In the years before they start school, children all over the world use these two senses to discover their environment and native language. Because of children's natural curiosity, immersion in - seeing, hearing and understanding - is the basis for all learning. Repetition of stories, videos, songs and games, aids children in comprehending new things.
Whilst the subscription-based mobile learning market is globally thriving in many segments and reviving old-fashioned business models, this market is yet untapped in the early education sphere even though mobile users have become younger and younger, and technology is already a part of every-day life of children.
Playvolution is entering this extensive global market with an age appropriate tech-approach to improve early education.
The Playvolution ecosystem integrates the natural interest of children with language learning in its combination of digital and physical content:
Playvolution offers a one year language course subscription that includes multiple physical product packages and a fun-filled world of digital content. The effective but effortless learning process for children is hidden in the interaction of both components.
Constant Evaluation of the Learning Process